J. Lohr Vineyards & Wines is one of California's premier family-owned winemakers, and a pioneer in the sustainable winemaking industry. Since 2003, Colleen has worked closely with Earley & Earley Marketing Communications to design ads and collateral promoting wines at J. Lohr, as well as the company's Sustainability and Touching 2000 Lives programs. This logo mark was designed specifically for use in Sustainability materials.
BRANDING / CORPORATE COLLATERAL
J. Lohr is an established leader in the Sustainability arena, and Colleen was hired by E & E to design marketing materials, including ads and brochureware contributing to Sustainability awareness.
CORPORATE COLLATERAL / ADVERTISING / POS MATERIALS
In order to take advantage of the J. Lohr's Estate series of wines' superb food pairability, Colleen helped design a series of recipe books with contributions from some of the best chefs in the country, that highlight recipes pairing with J. Lohr Estates Wines. She also designed sellsheets, bottle neckers and other POS materials to coordinate.
BOOK DESIGN / POS MATERIALS
The latest iteration of the Vineyard Series brochure had to be clean, high-end and had to speak to the land from which each vintage originates, paired with the people who work closely to manage it. This brochure was part of a larger advertising campaign in 2014 that set J. Lohr Vineyard Series apart in the industry.
BRANDING / ADVERTISING / CORPORATE COLLATERAL
The Vineyard Series ad campaign was designed to highlight the relationship between the people, the land and the wines produced. Colleen worked closely with E & E's creative team to design a seamless suite of materials speaking to that relationship, lending a luxurious, but earth-wise feel.
ADVERTISING / POS MATERIALS / WAITSTAFF CARDS / HANGTAGS