At Crucial Creative, we believe a brand is much more than a simple logo. We work closely with our clients, gathering key information about their business well before we create great brands. This information helps us form a look, a voice, a personality and ultimately, an image in the minds of consumers. A brand is color, messaging, typography, photography, design—and yes, it's also a logo. Below are some of the wordmarks and logos we've created.
This flooring company needed a brand that revealed the precision and care they take with each project they install, from custom hardwood designs to cork or carpeting.
J. Lohr Vineyards & Wines needed an identity that matched their corporate mark, but that would be used for their sustainability materials.
Bliss Through Aloha needed a clean, friendly and relaxed mark, and with this gold, arched script—we delivered.
aatma Fitness is a brand new fitness center in Seattle, WA, that employs a holistic approach to health. They wanted a logo that speaks to the mind/body/spirit nature of their offerings. A clean, modern, flower of life symbol worked perfectly.
Borsini-Burr is the most exclusive art gallery on the San Mateo Coastside, and was looking to update their word mark along with a new web site to get across the high-end feel of their rock-star lineup of artists.
Terra Garden, at the forefront of the mushroom-growing world, needed a new logo that was friendly, a little bit fun, but accented their focus on natural growing methods.
Fog Dog Studios wanted a logo mark that took after the company's mascot—Gromet, a fun loving boxer. We think this identity perfectly goes with the studio photographer's dog-focused market.
Georgia-Pacific needed a set of logos for their product division that would appear on such brands as Angel Soft and other wipers and towels.
This boutique pottery company asked us to design a unique logo that was a classic representation of their handmade garden and nature-inspired art.
Bryan Bodas Construction came to us for a logo that was clean, modern and focused on their residential-focused services. With bold colors and clean lines, we think this mark works.
HMBTA, in partnership with the Ritz Carlton Half Moon Bay, approached us for a logo that used a magnificent Cypress tree overlooking the courts. This mark, with a classic face, and round shape houses the tree perfectly.
A brand-new venture, the Furlinghetti Insurgent Art Festival needed a logo that was more edgy than most, and evokes social justice in the music world, as well as Furlinghetti's amazing work.
Georgianna Holderbein is a top-notch real estate agent specializing in listings. She needed a brand that was classic, fun, bright, but seriously business-minded. We delivered this classic mark in a bright poppy shade of red.