Branding & Logo Design

At Crucial Creative, we believe a brand is much more than a simple logo. We work closely with our clients, gathering key information about their business well before we create great brands. This information helps us form a look, a voice, a personality and ultimately, an image in the minds of consumers. A brand is color, messaging, typography, photography, design—and yes, it's also a logo. Below are some of the wordmarks and logos we've created.

Absolute Flooring Logo

This flooring company needed a brand that revealed the precision and care they take with each project they install, from custom hardwood designs to cork or carpeting.

J. Lohr Sustainability Logo

J. Lohr Vineyards & Wines needed an identity that matched their corporate mark, but that would be used for their sustainability materials.

Bliss Through Aloha Logo

Bliss Through Aloha needed a clean, friendly and relaxed mark, and with this gold, arched script—we delivered.

AATMA Fitness Logo

aatma Fitness is a brand new fitness center in Seattle, WA, that employs a holistic approach to health. They wanted a logo that speaks to the mind/body/spirit nature of their offerings. A clean, modern, flower of life symbol worked perfectly.

Borsini-Burr Logo

Borsini-Burr is the most exclusive art gallery on the San Mateo Coastside, and was looking to update their word mark along with a new web site to get across the high-end feel of their rock-star lineup of artists.

Terra Garden Logo

Terra Garden, at the forefront of the mushroom-growing world, needed a new logo that was friendly, a little bit fun, but accented their focus on natural growing methods.

Fog Dog Studios Logo

Fog Dog Studios wanted a logo mark that took after the company's mascot—Gromet, a fun loving boxer. We think this identity perfectly goes with the studio photographer's dog-focused market.

Georgia-Pacific Reduce, Reuse, Recycle Logos

Georgia-Pacific needed a set of logos for their product division that would appear on such brands as Angel Soft and other wipers and towels.

Effloresco Logo

This boutique pottery company asked us to design a unique logo that was a classic representation of their handmade garden and nature-inspired art.

Bryan Bodas Construction

Bryan Bodas Construction came to us for a logo that was clean, modern and focused on their residential-focused services. With bold colors and clean lines, we think this mark works.

Half Moon Bay Tennis Academy

HMBTA, in partnership with the Ritz Carlton Half Moon Bay, approached us for a logo that used a magnificent Cypress tree overlooking the courts. This mark, with a classic face, and round shape houses the tree perfectly.

Furlinghetti Insurgent Art Festival Logo

A brand-new venture, the Furlinghetti Insurgent Art Festival needed a logo that was more edgy than most, and evokes social justice in the music world, as well as Furlinghetti's amazing work.

Georgianna Holderbein Logo

Georgianna Holderbein is a top-notch real estate agent specializing in listings. She needed a brand that was classic, fun, bright, but seriously business-minded. We delivered this classic mark in a bright poppy shade of red.