What's in a Name?
The name is new, but the principals are not. In 2015, Wayfire Media and Ink Visual Communications began collaborating to deliver an even broader range of services for our clients. In 2016, we're making the arrangement permanent and rebranding as Crucial Creative.
The combined company harnesses decades of experience in design and development. Kevin launched Wayfire Media back in 2002, focusing primarily on web design and development, with clients such as the Santa Clara University, Premier Exhibitions and the San Mateo County Economic Development Association.
Colleen launched Ink Visual Communications back in 2003, with a mostly branding and print-focused offering, and met Kevin through a collaborative business venture. The two quickly found synergies in working together, and began collaborating on joint projects—from initial branding to fully responsive web designs—the winning combination became clear. We sealed the deal in August 2015 with a marriage and the birth of Crucial Creative in January 2016.
We hope you’ll check out some of our latest work, we’ve had some fun projects recently.